This a multimedia project exploring the increasingly important topic of fast fashion and consumerism and the resultant and lasting effects on the environment and climate change. This project reflects on the 'presumed' ignorance of the fashion industry as a whole; predominantly the fast fashion companies who invest in greenwashing as a strategy to make themselves look better within the eyes of the public.
We are continually distracted by the 'beauty' of fashion, trending and trends, driven alongside social media and media publications; when in reality we are faced with an impending environmental disaster aided and abetted by fast fashion, that in a few years can no longer be reversible.
“We are facing a climate crisis, and the effects are already being felt all across the world. From unprecedented heat waves to deadly flash floods, rising sea levels to biodiversity loss, it is clear that climate change is not a future threat, but a present reality.” -Fashion Revolution